ASM Technologies to offer a broader range of Sennheiser products to the UK channel

18 February 2014

  • ASM extends existing Selective Distribution Agreement (SDA) with Sennheiser to include Pro Audio Solutions
  • ASM now offering a broader range of Sennheiser products to the UK channel through one relationship

18th February 2014, London: ASM Technologies, the agile technology distribution company for the IT channel, has today announced it has signed a Selective Distribution Agreement (SDA) with Sennheiser to offer the company's range of professional audio solutions to its reseller customers. This agreement builds on the pre-existing SDA between the two companies for business headsets, resulting in ASM being able to offer a broader range of Sennheiser based solutions in the UK.

As a Specialist Partner of Sennheiser Pro Audio Solutions, ASM can now offer products such as the LSP 500 public address system, Evolution wireless microphones, APart Audio installed sound solutions and Sennheiser's newly launched meeting room solution - Team Connect, all through ASM's unique unified distribution model. The partnership enables ASM to provide its channel customers with a complete range of Sennheiser professional audio solutions for any environment; from meeting rooms and conference centres to sports halls, gyms and training suites.

"As a result of our extended agreement, ASM Technologies can now offer the UK Channel a much broader range of Sennheiser products through one relationship," comments Stephen Dale, Channel Manager at ASM Technologies. "From business headsets for unified communications through to professional microphones, installed and mobile audio solutions and meeting room audio, ASM is the only partner you need. Sennheiser's products are renowned for offering the best audio quality available and we are delighted they have chosen us to bring a much broader range of their products to the UK channel."

ASM Technologies delivers agile technology distribution services that helps Systems Integrators (SIs) and Value-Added Resellers (VARs) to rationalise their unruly supply chains. ASM achieves this by offering the IT channel access to a broad portfolio of over 800 manufacturers, vendors and publishers from over 2,500 suppliers through one single supplier interface. By extending its relationship with Sennheiser, ASM's customers can now access an even broader range of audio products for their critical projects.

Commenting for Sennheiser UK, Simon Druce, Channel Sales Manager said, "Sennheiser is pleased to have ASM Technologies on board as a Pro Audio Solutions partner. Our relationship has grown from strength to strength and we look forward to helping ASM's clients to meet all of their audio and presentation needs."

Sennheiser's solutions are renowned for their excellent sound quality and strong features, with the company's products having won numerous awards, including a TEC Award for Outstanding Technical Achievement for its flagship Digital 9000 Series microphones and HDVD 800 amplifier; a LOGIE Award for Digital 9000; Audio Installation of the Year in the 2013 AV Magazine Awards and Temporary Installation of the Year in the inaugural Pro Sound Awards for its work with the David Bowie Is exhibition at the V&A Museum; plus nominations for Digital 9000 Series in the AV Awards and 2014 InAVation Awards.

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Notes to Editors

About ASM Technologies

ASM Technologies rationalises suppliers and consolidates technology spend associated with indirect, non-core and 'tail end' suppliers for the IT channel. With access to a broad portfolio of over 800 manufacturers, vendors and publishers from over 2,500 suppliers, ASM customers gain sustainable cost savings, efficiencies, economies of scale and a more proactive methodology of accessing commodities across the global market place. ASM's channel-only model has proved to deliver long term benefits direct to the bottom line for systems integrators, value-added resellers (VARs), software publishers, hardware vendors and maintenance providers.

From software to server spares, peripherals to print and connectivity to consumables, ASM Technologies has a solution that will cut costs and add real value to the supply chain.

About Sennheiser

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world's leading manufacturers of microphones, headphones and wireless transmission systems. In 2012 the family company, which was founded in 1945, achieved a turnover of around 584 million euros. Sennheiser employs more than 2,300 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico, the USA and now Australia and New Zealand, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers) and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).

You can find all the latest information on Sennheiser by visiting our website at

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