BT Diamond IP, ASM Technologies

Bose signs supplier partnership with ASM Technologies

  • ASM to offer Bose products to the UK & Ireland IT channel for the first time
  • ASM customers to have the opportunity to hear the Bose difference at a special event at the company's flagship Regent Street store in May

London 7th April 2014:

ASM Technologies, the agile technology distribution company for the IT channel, has today announced it has signed a partnership agreement with Bose, the leading manufacturer of quality audio equipment, to offer the company's full range of products to businesses in the UK and Ireland.

Stephen Dale, Channel Manager at ASM Technologies comments, "With video adoption on the rise in boardrooms, offices, hotels, shops and classrooms, organisations everywhere are taking advantage of the improved productivity, greater flexibility and enhanced customer experience that video can provide. But video is only half the experience. By pairing this video investment with the highest quality audio, organisations can ensure they get the most return from their AV investment."

As a partner of Bose, ASM can now offer its reseller customers access to the company's complete product line, from the newly-launched Soundlink III portable Bluetooth speaker system to the company's full array of noise-cancelling headphones. For those organisations where quality sound is important, such as in reception areas, break-out areas and boardrooms, ASM can also work with Bose to offer advice and assistance with regards to Bose's range of professional sound systems.

"As a result of our partnership, ASM Technologies can now offer the UK and Ireland IT Channel a wide range of Bose products through one relationship. From headphones and headsets through to speakers and Wi-Fi music systems, ASM is the only partner you need. We are thrilled to offer Bose's exceptional range of IT related audio products to businesses in the UK and Ireland, and look forward to showcasing the product range with our customers at a special event at the Bose flagship store in London's Regent Street in May," concludes Dale.

Simon Holley, Professional Systems Divisional Manager, Bose, comments: "ASM Technologies was chosen to join our European PRO Partner network because of the similar business ethos to Bose and its commitment to quality. ASM Technologies will receive regular, specialist product training and access to a wide range of tools and technologies in return for its commitment to the brand, and we look forward to developing the relationship."

ASM Technologies delivers agile technology distribution services that help Systems Integrators (SIs) and Value-Added Resellers (VARs) to rationalise their unruly supply chains. ASM achieves this by offering the IT channel access to a broad portfolio of over 800 manufacturers, vendors and publishers from over 2,500 suppliers through one single supplier interface. By partnering with Bose, ASM's customers can now access an even broader range of audio products.

Bose's products are renowned for providing high quality sound solutions for a wide range of consumer and commercial applications. As organisations increasingly invest in video solutions to improve productivity or to enhance the customer experience, Bose ensures this investment is matched by the highest quality audio. Its products are installed in organisations ranging from hotels, bars, restaurants, retail outlets, leisure centres, large corporate facilities, sports arenas, theme parks and visitor centres.

To sign up to the special event at the Bose flagship store in May, ASM customers should contact

For media enquiries contact Spartan PR on:
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Notes to Editors

About ASM Technologies

ASM Technologies rationalises suppliers and consolidates technology spend associated with indirect, non-core and 'tail end' suppliers for the IT channel. With access to a broad portfolio of over 800 manufacturers, vendors and publishers from over 2,500 suppliers, ASM customers gain sustainable cost savings, efficiencies, economies of scale and a more proactive methodology of accessing commodities across the global market place. ASM's channel-only model has proved to deliver long term benefits direct to the bottom line for systems integrators, value-added resellers (VARs), software publishers, hardware vendors and maintenance providers. From software to server spares, peripherals to print and connectivity to consumables, ASM Technologies has a solution that will cut costs and add real value to the supply chain.

About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company's home entertainment systems and Wave music systems, to noise-cancelling and audio headphones, digital music systems, Bluetooth speakers and professional solutions, Bose has changed the way people listen to music. Bose Corporation is privately held. The company's spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.

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